BRAND IDENTITY / CREATIVE DIRECTION / PRODUCT PACKAGING
PSM Dynamic pushes limits of the possible, building on benchmarks that beckon to be exceeded. They are dedicated to the production of exceptional aerodynamic automotive components. Run by good friends Perry and Thai Seng, Perry creates signature designs that extend and enhance the lines of the finest modern sports cars.
The definition of ‘Dynamic’ is a force that stimulates change or progress, always active and showing a lot of energy and motion. Underpinning this is their motivation to push the limits of the possible. These combine to perfectly describe the nature of transformation, a key component to PSM Dynamic ethos, products and environment.
Their designs empower drivers to reflect their individualism, enhancing street race style and credibility.
It led me to cultivate a descriptive term, that reflects the street performance environment 'Dynamic Street Armour'.